CHILLBILL

For CHILLBILL, we developed a series of tote bag concepts that turned the studio’s name into a playful visual universe. The goal was to create merch that felt bold, funny and genuinely wearable, with the same energy as the people behind the production company.

The chosen direction introduces a new figure into Roman mythology: Bill, the God of Chill. Sitting confidently on a panther, holding an hourglass in one hand and a waving CHILL flag in the other, the illustration turns the studio’s laid back confidence into a small piece of production folklore.

With sharp linework, a black and neon green color palette and a deliberately dramatic composition, the design balances ancient iconography with modern studio attitude. It feels like a symbol, a joke and a tiny myth at once, exactly the kind of object that makes merch feel less like a giveaway and more like something people actually want to keep.